Marketing - Sr Product Marketing Manager (Remote in CA)

Golden 1 Credit Union is seeking a Senior Product Marketing Manager to lead and manage go-to-market strategies for their product portfolio. This role involves collaborating with cross-functional teams to achieve growth objectives through digital and traditional marketing initiatives, while ensuring a cohesive brand experience.

Responsibilities:

• Lead, develop and execute integrated, full-funnel, multi-channel, go-to-market strategies, and campaigns leveraging new digital marketing technologies across website, email, mobile, social media, paid digital, SEO, content marketing, online and banking platforms
• Anticipate market trends, customer needs and the required marketing strategy to grow the portfolio and achieve key KPIs
• Understand and utilize insights to inform product positioning and messaging, driving consistency about how we position our products
• Leverage customer insights, behavioral data and segmentation to design life cycle, event trigger and loyalty programs
• Foster member engagement and increase wallet share through personalized automated member journeys and offers
• Develop data-driven automated, personalized campaigns across channels
• Lead collaboration with Product and vertical teams to deliver optimal results tied to our company growth goals
• Build and maintain relationships with external partners, agencies, vendors, and platforms that support the companies digital marketing efforts
• Define and monitor campaign KPIs to measure the effectiveness of go-to-market efforts, adjusting strategies as needed to optimize results
• Own and maintain a product portfolio campaign roadmap and strategic briefs
• Report on effectiveness of marketing efforts to leadership
• Foster a culture of collaboration, service excellence and innovation

Requirements:

• Bachelor's degree in marketing
• Experience driving product marketing, including go-to-market ownership for product portfolios
• Min of 8+ years' experience in product focused marketing with strong experience leading digital marketing tactics and strategies
• Experience using data and metrics to drive improvements
• 8+ years of experience leading, building and executing and scaling-cross functional marketing strategies
• Ability to collaborate with ownership and accountability
• Industry experience and knowledge of the financial industry
• A rigorous and logical way of thinking, strong communication and presentation skills
• Experience developing data-driven automated personalization campaigns
• Critical thinking, strategic development, plan development, program/campaign development, and ROI analysis
• Computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook, and ability to learn new software programs
• Accurate timeline, project, and budget management skills
• Excellent organizational skills with ability to communicate, both written and verbal with people at all levels of an organization
• Knowledge of digital marketing
• Deadline driven with strong sense of urgency and commitment to productivity
• Proven ability to manage multiple types of tasks and projects while working independently
• Strong attention to detail with ability to proofread and ensure quality output of final product
• Self-starter who proactively seeks solutions and is responsive to change and open to feedback
• Vendor and outsourced resource management
• Marketing Automation System experience a plus
• MBA preferred