Temp Lifecycle Marketing Manager

Headspace is a company dedicated to providing lifelong mental health support through evidence-based content and innovative technology. They are seeking a highly motivated Temp Lifecycle Marketing Manager to lead Braze operations, drive strategy for lifecycle marketing initiatives, and collaborate with cross-functional teams to enhance member experience and business impact.

Responsibilities:

• Drive strategy and execution for core Lifecycle marketing initiatives, including our monthly newsletter, while partnering closely with the Lifecycle team on high-impact marketing and product launches within Braze
• Design, execute, and analyze A/B and multivariate experiments in Braze, delivering clear reporting and actionable readouts to internal stakeholders
• Collaborate cross-functionally with Analytics, Product, and Engineering teams to surface and address needs unique to Lifecycle campaigns and initiatives
• Partner with the B2B Marketing Ops team to support client launches and migrations, ensuring seamless execution for B2B audiences
• Flex to support ad-hoc campaign builds and reporting requests across the broader team

Requirements:

• 3+ years experience in marketing or CRM operations, ideally focusing on execution of marketing campaigns across email, push, in-app modal, and SMS
• You have a deep understanding of multi-channel best practices, deliverability and data protection laws
• You are highly motivated and considered a self-starter, running projects from start to finish
• You're a strong project manager, and can manage multiple projects, priorities, and resources
• You're a strong and confident collaborator, able to interpret feedback into actionable next steps, but also comfortable challenging the subject matter
• Data-driven and able to report cleanly and accurately on marketing campaigns
• Experience with Braze highly preferred
• Experience with Liquid Logic highly preferred
• Experience with Amplitude or Tableau a plus
• Intermediate knowledge of HTML and CSS as it relates to email a plus