Growth Marketing Manager - Wellness & Consumer Goods DTC

BiOptimizers is a company dedicated to helping people achieve peak biological performance through science-backed supplements and wellness tools. They are seeking a Growth Marketing Manager to develop and execute their paid acquisition strategy, focusing on customer acquisition in the wellness and consumer goods sectors.

Responsibilities:

• Own the strategy and hands-on execution for Meta and Google Ads, focusing on aggressive but profitable scaling of customer acquisition
• Manage the entire journey from the first "scroll-stop" to the final conversion, including creative testing, offer architecture, and landing page optimization
• Utilize advanced attribution modeling and tools (e.g., Triple Whale, GA4) to gain visibility into the true impact of spend, distinguishing between organic lift and paid performance
• Apply deep industry knowledge of the wellness and CPG landscape to position our products effectively

Requirements:

• 5+ years of growth marketing experience, with a significant portion of that time spent in-house or at a specialized agency for Health & Wellness, Beauty, or high-velocity CPG brands
• Expert-level proficiency in Meta Ads Manager and Google Ads
• Demonstrated ability to scale a brand's digital presence through structural account rebuilds, creative testing frameworks, and funnel optimization
• Experience using modern DTC attribution and analytics platforms (e.g., Triple Whale, Northbeam, GA4)
• Strong understanding of unit economics, specifically CAC, LTV, and payback periods
• Direct experience working for leading wellness or supplement brands
• A portfolio of successful 'winning' creative strategies you've ideated and executed