About this role
Cylinder Health is a company focused on delivering personalized care for digestive issues through a virtual health platform. They are seeking a Marketing Operations & Lifecycle Manager to drive member acquisition, engagement, and retention through data-informed, multi-channel marketing.
Responsibilities:
- Own architecture, integration, and ongoing optimization of email automation tool (Iterable), serving as the internal expert and primary vendor lead
- Identify and implement automation opportunities to increase efficiency and scale
- Partner with Data and Product to ensure data accuracy and integrations, audience integrity, and reliable event tracking
- Document workflows and best practices for campaign setup, naming conventions, data hygiene, and reporting consistency
- Monitor channel performance and deliverability, adjusting strategies as needed
- Execute lifecycle marketing across email, SMS, push, and other digital channels using Iterable
- Design and optimize end-to-end member journeys (onboarding, engagement, retention, winback)
- Analyze campaign results to generate insights and drive continuous improvement
Requirements:
- 5+ years of work experience with 3+ years of direct marketing operations experience
- At least one year of experience working at a start up
- Advanced expertise in Iterable, or similar tool, including the ability to develop complex customer journeys from scratch and create data-driven audience segments to optimize member engagement
- Strong data analysis and optimization capabilities
- Self-directed, highly organized, and ability to prioritize