Product Marketing Manager (Loyalty & Lifecycle | Consumer Tech)

Trident Consulting is a premier IT staffing firm specializing in workforce solutions for Fortune 500 and mid-market clients. They are seeking a highly strategic and execution-driven Senior Product Marketing Manager to support a leading consumer technology organization in building deeper customer relationships through loyalty, engagement, and lifecycle marketing.

Responsibilities:

• Lead the development and execution of go-to-market (GTM) strategies for loyalty programs, product launches, and new feature rollouts
• Design and implement comprehensive loyalty and lifecycle marketing strategies that drive customer engagement, retention, and lifetime value
• Own both inbound and outbound marketing initiatives, optimizing the customer journey from awareness to active engagement
• Develop and test innovative loyalty program concepts that go beyond traditional rewards to build deeper emotional connections with users
• Leverage customer insights, behavioral data, and research to understand engagement drivers and inform marketing strategies
• Track, analyze, and optimize campaign performance using key metrics such as engagement, adoption, retention, and customer frequency
• Partner closely with Product, Sales, Analytics, Research, and Design teams to shape strategy and drive execution
• Act as the voice of the customer, ensuring all programs and messaging resonate with user needs while delivering measurable business outcomes
• Tackle ambiguous business problems with a strategic mindset, developing recommendations to evolve loyalty and engagement strategies
• Operate independently with minimal supervision, managing projects end-to-end in a fast-paced environment

Requirements:

• 5+ years of marketing experience, with a strong focus on product, growth, or lifecycle marketing
• Minimum 2+ years of experience in loyalty, retention, or customer engagement programs
• Proven track record of designing and executing marketing strategies that drive measurable business outcomes
• Experience working in consumer (B2C) technology environments (B2B experience is a plus)
• Strong analytical mindset with the ability to balance data-driven insights and customer understanding
• Excellent written and verbal communication skills, with the ability to influence cross-functional stakeholders
• Ability to work independently, manage ambiguity, and deliver results in a fast-paced environment