Lifecycle Marketing Manager

The Sage Group’s client is seeking a Lifecycle Marketing Manager for a 2–3-month contract. This role involves maintaining and optimizing the customer email engine to support acquisition, onboarding, and retention efforts while the team recruits a permanent hire.

Responsibilities:

• Manage the full production cycle (briefing, setup, testing, and deployment) for lifecycle emails, including monthly newsletters, product updates, and triggered nurtures
• Maintain the marketing communication calendar to ensure a consistent cadence and prevent 'overlap fatigue' across different customer segments
• Ensure all links, tracking tokens, and dynamic content blocks are functioning correctly across all devices and email clients
• Set up or refine email triggers based on product usage data (Pendo) to drive adoption of specific features
• Perform basic segmentation cleanup to ensure targeting is accurate (e.g., separating 'Admins' from 'End Users')
• Support the Head of Customer Success by maintaining our 'Welcome' sequence for new customers
• Partner with Product Marketing to execute email announcements and educational guides for new feature releases
• Deploy targeted upsell/cross-sell campaigns based on predefined customer segments identified by the Product Marketing team
• Provide a concise weekly report on core metrics (Open Rates, CTR, Unsubscribes) and conversion milestones (e.g., demo requests or feature activations)
• Execute at least two meaningful A/B tests per month (subject lines, CTA placement, or send times) and document the findings for future permanent hire
• Reach out to customers to generate customer reviews
• Respond to and forward reviews to support other stakeholders

Requirements:

• Bachelor's degree in a related field, preferably in business or marketing
• 3+ years of experience in lifecycle marketing
• Marketing Automation: Advanced hands-on experience with Pardot (must be able to build complex logic, not just send emails)
• Analytics: Experience with Pendo (or similar product usage tools) to pull segment lists based on user behavior
• Project Management: Proficiency in Asana and Slack for cross-functional coordination