Senior Revenue Marketing Manager

Avalara is an AI-first company that is redefining the relationship between tax and tech. They are seeking a Senior Revenue Marketing Manager to lead the strategic planning and execution of integrated campaigns aimed at generating pipeline and revenue growth, working closely with various teams to optimize marketing strategies and performance.

Responsibilities:

• Apply a deep understanding of customer needs, market dynamics, and sales priorities to develop a marketing plan that drives pipeline to meet revenue targets
• Use data and intent signals to prioritize plays by audience, funnel stage, and conversion opportunity
• Design and execute integrated, multi-channel campaigns (ABM, outbound, inbound, nurture, and enablement) to accelerate both acquisition and expansion within Enterprise
• Partner with Sales Development leadership to develop targeted outreach plays and sequences that improve engagement and conversion rates across the buyer journey
• Cross-functional collaboration across content, creative, and digital teams to ensure consistent messaging and relevance across all touchpoints
• Balance speed-to-market with in-market optimization, ensuring every campaign launches with a test-and-learn model
• Align with Field Marketing on regional activations and sales plays tailored to territory needs and sales team priorities
• Monitor and analyze campaign performance using KPIs such as MQLs, pipeline contribution, bookings and conversion rates, to surface actionable insights for decision making and readouts to stakeholders (ie. Pipeline Meetings, QBRs, etc.)
• Continuously test, learn, and optimize campaigns to maximize ROI, leveraging data, AI tools, and automation platforms
• Implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels
• Model Avalara’s success traits by demonstrating ownership, passion, adaptability, humility, fun, optimism, curiosity, urgency, and simplicity in day-to-day work; mentor junior team members by sharing best practices, providing feedback, and fostering a high-performing, inclusive team culture that values continuous learning and accountability

Requirements:

• 5-8 years in B2B demand generation, integrated campaign management, industry or segment marketing
• Demonstrated success in owning industry or segment strategy and delivering results through cross-functional collaboration
• Experience working closely with Sales, Sales Development, Partner Marketing, Field Marketing, Brand, and Product Marketing teams
• Hands-on experience with marketing automation (Marketo, AI platforms), Salesforce, reporting tools (PowerBI, Tableau), ABM orchestration tools (6Sense, Sendoso) and data tools (D&B, ZoomInfo) a plus
• Analytical mindset with a strong grasp of performance metrics and ROI-based decision-making
• Extreme attention to detail, time management, organization skills
• Excellent planning, project management, prioritization, and presentation skills
• Must have a positive and adaptable attitude for working in a fast-paced, results-oriented environment
• Experience using AI and AI-related technologies