Senior Product Marketing Manager

Frog Street is a leading provider of comprehensive early childhood education solutions. The Senior Product Marketing Manager is responsible for connecting product strategy to marketing execution, driving go-to-market strategy, and ensuring effective messaging across the organization.

Responsibilities:

• Own the positioning and messaging framework for the full Frog Street product portfolio across all buyer segments: Head Start directors, PreK teachers, district and state administrators
• Maintain a living messaging library that serves as the source of truth for Sales, Marketing, Customer Success, and Enablement
• Ensure messaging stays current as the product and market evolve
• Define and drive GTM plans for all product launches and major feature releases
• Establish a repeatable GTM process in partnership with Marketing, Sales, and Customer Success
• Coordinate launch execution across teams: ensuring campaigns, sales outreach, and customer communications are aligned and timed
• Serve as the primary conduit for product information flowing out to Sales, Marketing, Customer Success, and Customer Care
• Bring market and customer signals back into Product on a regular cadence
• Own buyer persona development grounded in real research: interviews, win/loss analysis, and field feedback
• Monitor the competitive landscape and translate findings into positioning adjustments
• Share market intelligence across Product, Enablement, and Marketing on a defined cadence
• Provide the strategic briefs and messaging inputs that the Enablement team uses to build battle cards, talk tracks, and training content
• Review and approve all customer-facing and sales enablement content for message accuracy

Requirements:

• 5–8 years in product marketing, with meaningful experience in a SaaS or edtech environment
• Demonstrated ownership of positioning and messaging for a complex product with multiple buyer segments
• Background in K–12, early childhood education, or mission-driven SaaS
• Experience operating in a startup or build environment: comfortable creating structure where little exists
• Proven GTM track record: strategy through execution, not strategy alone
• Strong cross-functional operator: able to work effectively across Product, Sales, Marketing, and Customer Success without formal authority
• High output and self-directing: this role builds the function, which requires both strategic thinking and the willingness to do the work
• Familiarity with blended print/digital product lines
• Experience with grant-funded purchasing cycles or state adoption processes