Senior Social & Community Marketing Specialist

ASUS is seeking a Senior Social & Community Marketing Specialist to lead conversation-driven content and engagement across social platforms, particularly Reddit. The role involves executing community strategies, creating engaging content, and actively participating in discussions to enhance brand visibility and community growth.

Responsibilities:

• Execute Reddit strategy across brand and community subreddits
• Create discussion-based threads aligned with GTM priorities (product launches, features, comparisons, trends)
• Actively participate in threads: respond, guide discussions, and surface insights back to internal teams
• Identify organic opportunities to engage in relevant external threads (not just owned channels)
• Contribute to improving AI syndication visibility through high-engagement, discussion-led content
• Create and publish short-form content (Reels, TikToks, Shorts) aligned with campaigns and product priorities
• Post and manage content across Instagram, TikTok, and YT Shorts
• Collaborate with video/design teams to produce engaging, GTM-aligned content
• Actively engage with users across platforms (comments, quote replies, threads)
• Identify and participate in trending conversations relevant to gaming, PC DIY, and esports
• Surface community insights, sentiment, and trends to internal stakeholders

Requirements:

• 3-5 years of experience in social media, community management, or content marketing
• Deep understanding of Reddit, Discord, and social platform dynamics
• Strong writing skills with the ability to adapt tone (casual, Reddit-style, platform-native)
• Experience creating or appearing in short-form video content
• Passion for gaming, PC DIY, and online communities
• Strong understanding of gaming peripherals, competitive gaming, and esports ecosystems
• Experience managing or growing a subreddit or online community
• Experience working with gaming or tech brands
• Familiarity with peripherals GTM cycles, and launch planning
• Familiarity with content scheduling tools (e.g., Amplify or similar platforms)
• Experience with global–local marketing coordination