Business Development Director, Retail Media

Kepler is a leading omnichannel, full-funnel, full-service agency specializing in media, creative, and data. They are seeking a dynamic sales leader to drive top-line revenue growth across their retail media ecosystem, focusing on building strategic relationships with brands and agencies.

Responsibilities:

• Drive New Business: Own the full sales cycle of enterprise level retail sales opportunities from prospecting to contract signature, focusing on high-growth endemic advertisers
• Build and Monitor Pipeline: Build and maintain organized documentation of sales funnel forecasts and projections
• GTM Strategy: Refine Kepler’s retail media narrative to help productize and differentiate our services
• Identify Cross-Sell Opportunities: Become well-versed in telling a complete Kepler story, and being able to identify leads that may be more appropriate for broader multi-channel consideration
• Retailer Relations: Foster relationships with RMN partners (Amazon, Walmart, etc.) as it relates to driving value for prospects and new clients
• Retail Media Tech Relations: Similar to the above, build relationships with Kepler’s preferred retail media tech partners to benefit prospects and clients
• Consultative Selling: Act as a senior strategic partner for prospects, providing expert counsel on leveraging retail data (e.g., AMC, Scintilla) to achieve business outcomes
• Industry Voice: Represent Kepler as a retail media subject matter expert (SME) at industry events, with press, and in senior-level client meetings
• Innovation: Partner with Kepler’s product team to inform the development of tech solutions within the Kip platform, including AI-driven retail applications
• Cross-Functional Alignment: Collaborate with Media Center Of Excellence leads (Social/Entertainment/Culture, Search+, Programmatic, Video, etc) to ensure retail media is integrated into broader omnichannel strategies
• Sales Enablement: Co-develop high-impact marketing materials and 'big idea' pitches that showcase Kepler’s unique value proposition

Requirements:

• 8+ years of experience in digital advertising sales, with a proven track record of closing complex, multi-million dollar deals
• Deep Expertise in the retail media landscape, including Amazon Ads (DSP, Sponsored Ads, AMC), Walmart Connect, or similar platforms
• Strategic Vision: Partner with the other Kepler Commerce and Retail Leads to develop 3-5 year growth plans for a retail media practice, considering the impact of AI and evolving consumer behavior
• Communication: Exceptional presentation skills and the ability to explain complex data and technical features in 'ordinary terms' for senior executives
• Entrepreneurial Grit: A 'do what it takes' mindset with the ability to thrive in a fast-paced, high-growth environment
• A Growth Mindset: You are naturally curious, constantly identifying new opportunities and 'breaking through' ambiguity
• A Strategic Storyteller: You can craft compelling narratives that connect retail media spend directly to a client's long-term business goals
• An Inspiring Leader: You are passionate about building teams and fostering a culture of excellence and innovation