Ren is a company focused on driving advisor engagement through strategic marketing initiatives. The Product Marketing Manager will own the strategy and execution of programs that enhance advisor interactions and contribute to growth within the organization.
Responsibilities:
- Own the strategy for how Ren drives advisor engagement through Charitable Strategists and partner-facing teams
- Identify key advisor opportunities — such as year-end giving, tax events, and liquidity moments — and build targeted programs around them
- Ensure field teams are equipped to turn conversations into action through talking points, one-to-one emails, presentations, and related tools
- Design and launch advisor-facing campaigns that can be deployed by strategists across partner channels
- Build repeatable campaign frameworks encompassing emails, talking points, webinars, and follow-up sequences
- Develop high-impact emails, decks, one-pagers, and talk tracks designed for real advisor conversations
- Create simple, actionable materials that are easy for the field to use in live interactions
- Maintain and continuously evolve a library of field-ready content
- Act as a strategic partner to Charitable Strategists and Relationship Managers
- Support key initiatives, campaigns, and high-priority field opportunities
- Ensure strong alignment between centrally developed resources and field-level needs
- Gather insights from advisor conversations and field interactions
- Identify patterns, objections, and opportunities to refine messaging and programs
- Feed insights back into product marketing, product development, and broader organizational strategy
Requirements:
- Bachelor's degree in marketing, communications, business, finance, or a related field; equivalent experience considered
- 5+ years of experience in product marketing, field enablement, or growth marketing, with demonstrated success developing campaigns and materials that drive measurable engagement
- Proven ability to create field-ready content — emails, decks, talk tracks, one-pagers — for use in live advisor or sales interactions
- Experience working directly with field-facing teams such as sales, relationship managers, or client strategists
- Exceptional storytelling and communication skills, with the ability to translate complex financial or product concepts into clear, actionable messaging
- Background in fintech, wealth management, philanthropic services, or broader financial services
- Familiarity with advisor behavior, distribution models, or partner-facing go-to-market strategies
- Experience designing repeatable campaign frameworks across multiple distribution channels