R&T Deposit Solutions is a leading provider of deposit funding and liquidity management programs within the financial services industry. The Enablement Sales Development Representative (eSDR) is responsible for generating high-quality pipeline while contributing to sales enablement through refining messaging and best practices.
Responsibilities:
- Identify and research target accounts and buyer personas using CRM, intent data, and prospecting tools
- Execute multi-channel outbound campaigns (email, phone, LinkedIn, video)
- Personalize outreach based on prospect challenges, industry trends, and trigger events
- Lead first-touch discovery conversations to assess prospect needs, urgency, and fit
- Qualify opportunities using a defined framework (e.g., BANT, MEDDPICC)
- Clearly position the company’s value proposition and next steps
- Book qualified meetings and deliver clean, well-documented handoffs to Account Executives
- Maintain accurate CRM records and activity tracking
- Consistently achieve activity, meeting, and pipeline targets
- Participate in onboarding, training, and certification programs and provide feedback to improve them
- Document successful talk tracks, objection handling, and discovery questions
- Contribute to the development of call scripts, email templates, and playbooks
- Share insights from prospect conversations to inform messaging, positioning, and ICP refinement
- Provide structured feedback to marketing and product on lead quality, objections, and market signals
- Participate in call reviews, peer coaching, and role-play sessions
- Serve as an early adopter of new sales tools, workflows, and enablement content
- Help test and refine sales engagement sequences and CRM workflows
- Maintain high standards for data quality and sales process adherence
Requirements:
- 2–5 years of experience in sales, business development, or a customer-facing role
- Strong written, verbal, and interpersonal communication skills
- Demonstrated curiosity, coachability, and willingness to experiment and iterate
- Comfort working with CRM systems and sales engagement tools
- Ability to balance individual performance with team-level improvement
- Experience in B2B SaaS, fintech, or enterprise technology
- Exposure to sales methodologies (MEDDPICC, Challenger, SPIN, etc.)
- Interest in sales enablement, sales operations, or go-to-market strategy
- Experience creating or improving sales content, templates, or playbooks