Key skills
Product marketingGo-to-market strategyHosting platformsWordPress ecosystemAgentic platformsSaaS platformsOnline/web/cloud platformsMulti-product platform managementSales enablementPartner enablementSubscription business modelsUsage-based business modelsCompetitive intelligenceCustomermarket insightsExecutive presencePositioningInfluenceCross-functional alignmentGoAIAgenticWordPressSaaSLeadershipSales
About this role
Bluehost is an all-in-one platform for small businesses to grow online. They are seeking a Sr. Director of Product Marketing to define and lead the go-to-market vision and execution for their product offerings, ensuring alignment across various teams and driving market leadership.
Responsibilities:
- Define the market narrative and category position
- Lead end-to-end go-to-market strategy
- Build and scale a high-impact Product Marketing function
- Drive commercial impact through sales and partner enablement
- Own product and feature launches at scale
- Institutionalize competitive intelligence
- Champion the voice of the customer and market
- Partner across Growth and Brand to drive demand
Requirements:
- 15+ years of product marketing experience, with significant leadership scope in Hosting, WordPress ecosystem, Agentic, SaaS, or adjacent online/web/cloud platforms
- Proven track record of owning GTM strategy for complex, multi-product platforms across cart, sales, and partner routes-to-market, and driving measurable revenue impact
- Experience building and scaling product marketing teams and functions in high-growth or transformation environments
- Deep understanding of SMB, Developer and Agency segments, including subscription and usage-based business models
- Strong executive presence with the ability to influence senior stakeholders and align cross-functional leaders
- Exceptional storytelling and positioning expertise—able to translate technical capabilities (performance, infrastructure, AI, security) into clear customer value
- Ability to operate seamlessly between strategic leadership and hands-on execution
- Experience in highly competitive, rapidly evolving markets with a strong bias for action and results