Manager, Marketing

Southwire Company, LLC is one of North America’s largest wire and cable producers, known for its innovative technology and customer-centric solutions. The Manager of Marketing will lead a team to design and implement comprehensive marketing programs that enhance brand visibility and customer engagement, ensuring alignment with business objectives and market demands.

Responsibilities:

• Manages the marketing team by setting clear goals, assigning tasks, and providing necessary guidance and oversight to ensure team success
• Coordinates and prioritizes marketing strategies to ensure the execution of departmental goals aligns with overall business plans, making adjustments as necessary
• Develops and implements marketing campaigns, including digital, print, and event-based strategies to increase the brand’s presence within the electrical industry
• Establishes measurable goals for marketing performance and conducts evaluations to ensure the effective allocation of resources, overseeing budgets and timelines
• Works with cross-functional teams to ensure the integration of marketing strategies across sales, product development, and other departments, promoting effective communication and coordination
• Advises senior leadership on marketing trends, industry best practices, and key insights that influence long-term marketing strategies and business objectives
• Develops external relationships with key stakeholders, vendors, and external agencies to ensure the brand’s marketing initiatives are impactful and meet company standards
• Evaluates the performance of marketing initiatives and provides recommendations for improvement based on analysis of market data and campaign results
• Mentors and coaches marketing team members, providing support, feedback, and professional development opportunities to ensure high team performance and growth
• Performs other duties as assigned
• Complies with all policies and standards
• Manages staff performance and development, coaching team members to achieve their full potential in contributing to the department's goals

Requirements:

• Bachelor's Degree
• 5-7 Years of Experience
• Manages the marketing team by setting clear goals, assigning tasks, and providing necessary guidance and oversight to ensure team success
• Coordinates and prioritizes marketing strategies to ensure the execution of departmental goals aligns with overall business plans, making adjustments as necessary
• Develops and implements marketing campaigns, including digital, print, and event-based strategies to increase the brand's presence within the electrical industry
• Establishes measurable goals for marketing performance and conducts evaluations to ensure the effective allocation of resources, overseeing budgets and timelines
• Works with cross-functional teams to ensure the integration of marketing strategies across sales, product development, and other departments, promoting effective communication and coordination
• Advises senior leadership on marketing trends, industry best practices, and key insights that influence long-term marketing strategies and business objectives
• Develops external relationships with key stakeholders, vendors, and external agencies to ensure the brand's marketing initiatives are impactful and meet company standards
• Evaluates the performance of marketing initiatives and provides recommendations for improvement based on analysis of market data and campaign results
• Mentors and coaches marketing team members, providing support, feedback, and professional development opportunities to ensure high team performance and growth
• Performs other duties as assigned
• Complies with all policies and standards
• Manages staff performance and development, coaching team members to achieve their full potential in contributing to the department's goals
• Attracts Top Talent
• Drives Results
• Courage
• Decision Quality
• Financial Acumen
• Communicates Effectively
• Public Relations
• Marketing Budgets
• Lead Generation
• Process Improvement
• Brand Awareness
• Market Research
• Branding
• Strategic Marketing
• Content Strategy
• Email Marketing
• 8-11 Years of Experience