ABM & Field Marketing Manager

ChargePoint is a leader in the electric vehicle charging industry, providing innovative solutions for e-mobility. They are seeking an ABM & Field Marketing Manager to design and execute impactful account-based marketing programs that drive pipeline growth and support strategic opportunities.

Responsibilities:

• Build and execute 1:few and 1:1 ABM campaigns for North America Strategic Accounts
• Own campaign strategy, messaging, content, tactics, timelines, and execution plans
• Partner with sales to align on target accounts, opportunity strategy, pipeline goals, and account priorities
• Share accountability for pipeline generation and opportunity acceleration with sales teams
• Develop account-specific and segment-specific messaging aligned to customer challenges and ChargePoint solutions
• Create engaging ABM programs and field experiences that drive account engagement and progression through the buyer journey
• Plan, host, and participate in executive dinners, roundtables, roadshows, regional events, luxury experiences, and other high-touch programs
• Analyze account engagement, campaign performance, pipeline contribution, and optimization opportunities
• Test and refine messaging, channels, offers, formats, tactics, and experiences to improve performance
• Monitor market trends, customer needs, competitive dynamics, and ABM best practices
• Collaborate cross-functionally with sales, product marketing, content, digital marketing, events, partner marketing, and leadership teams

Requirements:

• 7+ years of experience in ABM, field marketing, demand generation, or enterprise marketing
• Proven experience building ABM programs for enterprise or strategic accounts
• Experience planning and executing executive-level field programs, including dinners, roundtables, regional events, roadshows, and other high-touch customer experiences
• Hands-on experience using AI tools such as Claude for account research, personalization, messaging development, campaign creation, and content development
• Strong understanding of enterprise buying committees, buyer personas, complex sales cycles, and account-based selling motions
• Strong writing, communication, collaboration, and project management skills
• Strong analytical and data-driven decision-making capabilities, with the ability to evaluate performance, identify insights, and optimize programs
• Creative, proactive, resourceful, and comfortable operating in a fast-paced, high-accountability environment
• Functional expertise in Account-Based Marketing (ABM), Field Marketing, Demand Generation, Enterprise Marketing, Campaign Strategy, Pipeline Development, Opportunity Acceleration, and Strategic Account Engagement