Global Growth Marketing Manager - CRO & Referrals

tonies is the globally leading interactive audio platform for children, and they are seeking a Global Growth Marketing Manager to accelerate acquisition through their digital ecosystem. The role involves leading the global strategy for Prospect CRO, Referrals, and Digital Growth Experiments, while collaborating with various teams to drive insights into scalable growth.

Responsibilities:

• You will define the global prospect CRO strategy, owning the roadmap for paid landing pages, lead capture, and acquisition entry points while establishing the operational model across cross-functional teams like Performance Marketing and CRM
• You will manage the global CRO agency to ensure high-impact work is delivered efficiently, overseeing the entire testing lifecycle from intake and prioritization to execution, QA, and learning
• You will drive improved conversion rates through refined messaging, audience relevance, and journey optimization, ultimately transforming successful experiments into scalable templates and market playbooks across US, Canada, France, Germany, Australia/New Zealand and UK
• You will lead the global referral program strategy, defining the product feature roadmap, prioritizing product and collaborating with Product, CRM, and Martech teams to execute improvements
• You will define KPIs and reporting frameworks to ensure visibility into program health, acquisition impact, and economics, while continuously monitoring metrics like advocate behavior and ROI to optimize results
• You will support local teams with campaign guidance, incentive analysis and activation recommendations, ensuring optimal market-level execution
• You will develop and test new acquisition journeys across website, app and CRM, including quiz flows, guided buying and lead generation
• You will use customer insight, funnel data and market feedback to identify new ways to move prospects from interest to action
• You will build business cases, success metrics and scale criteria for new concepts

Requirements:

• 4-6 years' experience in growth, CRO, performance marketing, ecommerce, experimentation or acquisition optimisation
• Proven experience improving conversion across landing pages, acquisition journeys, ecommerce flows or lead capture funnels
• Experience managing a CRO, digital product, performance marketing or experimentation agency
• Experience building and managing structured testing roadmaps
• Experience managing referral programmes or other incentive-based acquisition levers
• Experience fostering cross-functional collaboration, driving alignment across Product, CRM, Data, Martech, and local market teams
• Strong analytical and commercial judgement
• Excellent communication and stakeholder management skills
• Experience testing quiz flows, guided selling journeys or lead generation funnels
• Experience in D2C, ecommerce, subscription or consumer product businesses
• Experience working across multiple European markets
• Familiarity with tools such as Optimizely, Amplitude, GA4, Shopify, Tableau, Looker or similar
• Experience using AI tools to improve growth workflows, experimentation and analysis