Head of Marketing

BlueCargo is a fast-growing, VC-backed technology company transforming the logistics and supply chain industry. They are seeking a player/coach Head of Marketing to elevate and expand their marketing function with a focus on demand generation, product marketing, and measurable revenue growth.

Responsibilities:

• Develop and execute a comprehensive marketing strategy to drive awareness, pipeline generation, and revenue growth
• Lead multi-channel demand generation programs including email, paid media, webinars, SEO, and partner marketing
• Plan and manage trade show and event marketing to maximize ROI and generate qualified leads
• Own marketing automation and CRM strategy (HubSpot), ensuring funnel optimization and reporting accuracy
• Partner closely with the sales and executive teams to improve lead quality, conversion rates, and overall pipeline velocity
• Build and manage campaign calendars and go-to-market (GTM) plans for new products and initiatives
• Analyze campaign performance and KPIs; adjust strategy based on data and insights
• Oversee content development for landing pages, case studies, digital ads, and enablement collateral
• Strengthen brand positioning and ensure consistent, high-impact messaging across all channels
• Manage and grow a small internal team and/or agencies, ensuring clear accountability and measurable results