Calix is a company that empowers Communication Service Providers to transform their businesses through innovative technology. They are seeking a highly skilled Sr Director of Product Marketing to lead market expansion for access and subscriber network solutions, collaborating with various teams to drive growth and strategic positioning.
Responsibilities:
- Responsible for all solution positioning and marketing programs for Calix Access Solution and Calix Subscriber Solution portfolios
- Lead and align their Product Marketing team to work within a matrix organization supporting multiple GTM teams delivering market-specific strategic offers
- Own the solution positioning and content creation to drive access and subscriber solution growth in MSP/MDU markets and with large service providers with multi-vendor networks within North America and growth markets globally
- Responsible for new product introduction (NPI) and release marketing, establishing strategic communication and enablement efforts surrounding the release of new products and features or updates to existing product
- Work closely with key stakeholders in Sales, Success, Commercial Strategy, and Product teams
- Engage customers through 1:1 meetings, speaking engagements, and executive briefings. Work closely with Calix executives to create compelling narratives and presentations that reinforce strategic goals
- Collaborate with the Product and Commercial Strategy teams to synthesize customer, market, and competitive feedback into structured input to the Calix product lifecycle
- Collaborate with Field Marketing and GTM teams to align solution strategy to marketing campaigns, sales enablement, events, communications channels, and customer listening activities
- Collaborate with content strategists to create compelling marketing collateral, including webpages, solution briefs, white papers, blogs, and customer presentations
Requirements:
- Strong understanding of access networking including subscriber management / BNG, aggregation routing, and PON FTTH networks
- Strong understanding of subscriber premises solutions (Wi-Fi AP and controller, residential gateway, switching, firewall)
- Strong experience introducing new product solutions to a customer base and driving product solutions into new markets
- Experience marketing solutions to broadband service providers
- 10 years' relevant solution or product marketing experience
- Demonstrated track record of success in a fast paced, collaborative work environment where change is a constant underlying element of the marketplace. Ability to initiate and drive programs forward while collaborating with cross-functional stakeholders
- Hands-on player/coach – personally developing compelling marketing assets and leading customer engagements while also building a cohesive team of senior product marketing managers and coaching them to greater individual and team success
- Ability to grasp and translate technical capabilities into clear benefits with a strong story narrative
- Thorough understanding of Go To Market (GTM) processes for hardware and software systems
- Strong written communication and public speaking/presentation skills
- Able to support periodic bursts of travel up to 20% of time
- Familiarity with the Broadband Forum TR-369 User Service Platform (USP) and prpl Foundation architectures