Manager, B2B Event Marketing (Bangkok-based, relocation provided)

Agoda is a global travel company that connects people to destinations and experiences. They are seeking a strategic and results-driven Marketing Manager to own and scale the B2B event marketing channel, focusing on event strategy, stakeholder orchestration, and building scalable frameworks for business growth.

Responsibilities:

• Event Strategy & Business Integration
• Translate commercial priorities into event strategies with clear business cases
• Develop annual roadmaps aligned to growth objectives
• Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
• Create scalable playbooks and operating models
• Cross-Functional Leadership
• Partner with Business development, Sales, Supply, PR, Content, Branding and Senior Leadership
• Align diverse stakeholders with competing priorities
• Drive structured working sessions and executive updates
• Influence without direct authority in a matrix organization
• Program & Project Governance
• Lead large, multi-workstream initiatives end-to-end
• Build detailed project plans with risk mitigation and milestone tracking
• Establish governance cadence and reporting mechanisms
• Ensure disciplined execution across markets and teams
• Performance Measurement & Optimization
• Build measurement frameworks and post-event impact analysis
• Identify key performance levers and iterate based on data
• Develop dashboards to track ROI and business outcomes
• Introduce test-and-learn approaches to improve effectiveness

Requirements:

• Management consulting
• Strategy or business transformation teams
• PMO or complex program leadership roles
• Business operations in high-growth environments
• Ability to turn ambiguity into clear frameworks and action plans
• Strong analytical thinking and commercial acumen
• Experience working with senior leadership
• Comfortable navigating high-visibility, high-complexity environments
• Strong influence skills without relying on hierarchy
• Exceptional project management discipline
• Ability to manage multiple concurrent initiatives
• Strong attention to detail without losing strategic altitude
• Understands P&L drivers and growth mechanics
• Makes data-informed decisions
• Focused on impact, not activity