Director, Product Marketing

Curriculum Associates is a company dedicated to improving education technology for K–8 students. The Director of Product Marketing will lead marketing initiatives for i-Ready’s assessment solutions, ensuring effective positioning in the K–12 market and driving product adoption through strategic collaboration across teams.

Responsibilities:

• Develop and Own Product Positioning & Messaging: Craft clear, differentiated positioning and messaging for i-Ready’s assessment and instructional solutions that resonate with educators, administrators, and district leaders
• Lead Go-to-Market Strategy: Drive launch plans for new products and features, ensuring cross-functional alignment and successful execution
• Market & Competitive Analysis: Conduct research on EdTech trends, K–12 customer needs, and competitive landscape; translate insights into actionable strategies
• Sales Enablement: Build tools, training, and content that empower Sales teams to effectively communicate product value and close deals
• Content Strategy: Oversee creation of product-related content (web, collateral, presentations, case studies) to support demand generation and thought leadership
• Customer Advocacy: Partner with Customer Success to identify and showcase educator and district success stories that demonstrate product impact
• Performance Measurement: Define KPIs for product marketing initiatives and report on effectiveness to senior leadership
• Leadership & Team Development: Manage and mentor a team of product marketers, fostering growth and professional development. Drive cross-functional collaboration and influence stakeholders at all levels to ensure alignment on product strategy and messaging. Champion a culture of innovation, accountability, and continuous improvement within the marketing organization

Requirements:

• Extensive experience in product marketing, portfolio marketing, or go-to-market leadership
• Strong ability to translate research, data, and market insights into clear, compelling assessment narratives
• Proven success leading complex, cross-functional initiatives in matrixed organizations
• Experience owning product launches and sales enablement for sophisticated or research-backed products
• Analytical mindset with experience defining KPIs and using performance data to guide decisions
• People leadership experience, with a focus on coaching, strategic growth, and high standards
• Experience in education, assessment, edtech, or research-driven environments strongly preferred
• 8+ years in product marketing or related roles, with at least 3 years in a leadership position
• Proven experience in the EdTech sector, with a strong understanding of K–12 education markets, buyer personas, and procurement cycles
• Strategic thinking, storytelling, and analytical skills; ability to influence cross-functional teams and lead high-performing teams
• Bachelor's degree in Marketing, Business, or related field; MBA a plus