Key skills
Market accessPayer marketingManaged marketsBrand planningValue proposition developmentBudget managementVendor managementPharma industry experienceBiotech industry experienceMedical devices industry experienceStakeholder influenceCross-functional leadershipProject managementLeadershipProject ManagementCommunicationCollaborationSales
About this role
SoTalent is a company in the biopharmaceuticals and life sciences industry, seeking an Associate Director for Market Access Marketing & Strategy. The role involves leading market access marketing strategies to ensure that patients, payers, and providers can access vital therapies, while collaborating with various teams to optimize product performance in the US healthcare system.
Responsibilities:
- Lead execution of market access marketing strategies and materials
- Develop payer value propositions and access messaging (clinical + economic)
- Partner with cross-functional teams (Sales, Medical, HEOR, Insights)
- Build promotional tools for payer, channel, and access teams
- Support brand planning and pre-launch access strategy
- Monitor market access trends, policy shifts, and competitor activity
- Manage agency partners, budgets, and MLR review processes
- Define KPIs and evaluate market access effectiveness
Requirements:
- 7+ years in pharma / biotech / medical devices
- Experience in market access, payer marketing, or managed markets
- Strong cross-functional leadership and stakeholder influence
- Experience in brand planning and value proposition development
- Strong communication and project management skills
- Ability to manage budgets and external vendors
- MBA or advanced degree
- Experience in neurology (epilepsy/movement disorders)
- Prior payer-facing or HEOR collaboration experience