Associate Director, Product Management

Natera is a global leader in cell-free DNA testing, dedicated to oncology and personalized genetic testing. They are seeking a strategic Product Manager to lead the commercial launches and growth of their next-generation tissue-free MRD assay, Latitude, focusing on product strategy, execution, and innovation.

Responsibilities:

• Own and execute end-to-end commercial launch activities, including pre-launch planning and on-market support
• Drive adoption and utilization across markets by partnering closely with Sales and Marketing teams
• Partner cross-functionally with Operations, Product, and Commercial teams to streamline ordering to results delivery processes and improve customer experience
• Lead development of sales training content and support field onboarding for new product launches
• Develop clear, scalable materials and documentation to communicate workflows effectively to internal teams, particularly Sales
• Assist in developing core pitch decks, objection-handling guides, and partner with Sales leadership to ensure field readiness and consistent messaging
• Monitor competitive landscape, emerging technologies, and clinical trends in MRD
• Synthesize insights into clear recommendations for differentiation and strategic positioning
• Contribute to the long-term vision and roadmap for Natera’s methylation-based platform
• Support development of future product concepts and Target Product Profiles (TPPs) based on market needs and strategic priorities
• Serve as a key liaison across Product, Engineering, Sales, Marketing, Medical, and Operations
• Drive alignment and execution across stakeholders in a fast-paced, evolving environment
• Communicate product strategy, performance, and roadmap updates to internal and external audiences

Requirements:

• Bachelor's degree required; preferably in life sciences, engineering, statistics, or a related field
• Minimum of 7+ years of experience, including product management, commercialization, product/solution marketing, or management consulting
• Demonstrated experience supporting or leading commercial product launches
• Strong ability to translate strategy into execution and drive cross-functional alignment
• Experience developing sales enablement materials and leading training initiatives for commercial teams
• Advanced proficiency in PowerPoint, with the ability to create clear, compelling, and executive-level presentations for both internal and external audiences
• Strong analytical skills with high proficiency in Excel (or similar tools), including experience working with datasets, building models, and deriving actionable insights
• Ability to understand complex technologies and communicate clear, differentiated value propositions
• Strong project and process management skills, with the ability to manage multiple priorities simultaneously
• Excellent written and verbal communication skills, with a track record of influencing stakeholders
• High attention to detail and strong organizational skills
• Proven ability to influence without authority in a matrixed organization
• Advanced degree (MBA, MS, PhD) preferred
• Experience in oncology, diagnostics, or laboratory-developed tests (LDTs) strongly preferred
• Experience working with products delivered as services is a plus