Performance Marketing Operations Manager (Local Hero)

Local Hero is building and scaling their Owned & Operated lead generation engine, and they are seeking a highly organized and data-driven Performance Marketing Operations Manager. This individual contributor role focuses on hands-on execution and operational excellence, ensuring that programs run smoothly across all acquisition channels.

Responsibilities:

• Turn initiatives from leadership into clear execution tasks and timelines
• Coordinate across internal teams (executive, dev, accounting) and external partners to support program launches
• Manage workflows, timelines, and task tracking across multiple workstreams
• Support end-to-end tracking across performance marketing channels
• Configure and QA tracking across platforms
• Ensure data flows correctly from source → lead → revenue
• Identify and resolve basic tracking gaps and escalate when needed
• Build and maintain daily/weekly reporting
• Track key metrics (CPL, revenue per lead/call, conversion rates, margin)
• Translate data into clear, actionable updates
• Build and maintain spreadsheets and reporting infrastructure
• Help improve processes for setup, QA, and reporting
• Act as a connector between strategy, dev, marketing, and operations
• Help ensure alignment across stakeholders

Requirements:

• 2–4 years in performance marketing, marketing operations, analytics, or related experience
• Bachelor's Degree minimum in a related field of study strongly preferred
• Strong experience in Excel/Google Sheets
• Basic understanding of HTML
• Experience with tracking, attribution, and data workflows
• Familiarity with lead gen or affiliate platforms
• Strong organization and attention to detail
• Ability to manage multiple projects independently
• Previous performance marketing experience in an agency environment
• Experience with Google Analytics/GTM, Everflow, Forma, Wordpress, Fluent Forms