Business Development Representative / Setter

Dealer Trade Network is a fast-growing company based in Louisville, KY, that provides modern inventory solutions to automotive franchise dealers nationwide. The Business Development Representative is responsible for qualifying leads and ensuring a smooth handoff to the sales team, while maintaining pipeline hygiene and nurturing leads.

Responsibilities:

• Receive all leads (inbound, outbound, referrals) and make first contact (email, call, LinkedIn, etc.)
• Verify and update contact and company information in the CRM
• Assess fit and interest using agreed qualification criteria
• Send initial intake/invoice details to the lead to confirm scope/needs and ensure the opportunity is truly qualified before handoff
• Nurture leads (short term) to readiness when needed
• Book a meeting or pass qualified leads to Closers (Inventory Consultants)
• Ensure complete handoff: pass relevant information and context to the Closer (qualification notes, pain points, stakeholders, timing, pricing/invoice status, and required documents), so they have everything needed to close
• Proactively mine our company’s book of business for additional qualified opportunities (re-engagement, cross-sell/up-sell) and create/route those leads
• Work with Marketing to provide feedback and insights (lead quality, messaging)
• Report daily/weekly metrics (leads processed, conversion to SQL, speed-to-lead/response time, handoff quality)