Business Development Representative (remote US)

Cofense is a company focused on cybersecurity solutions, and they are seeking a Business Development Representative to identify new business opportunities and qualify inbound leads. The role involves executing outbound prospecting strategies, managing leads, and collaborating with Sales and Marketing to optimize lead quality and conversion.

Responsibilities:

• Execute outbound prospecting strategies while effectively managing and qualifying inbound leads
• Vet and qualify marketing-generated leads to ensure alignment with ideal customer profiles
• Conduct account and contact research to personalize outreach and improve engagement
• Generate high-quality, sales-accepted opportunities within Salesforce
• Consistently meet or exceed monthly and quarterly pipeline generation targets
• Engage prospects to uncover business needs and position Cofense solutions effectively
• Maintain accurate and up-to-date activity tracking in CRM systems
• Collaborate closely with Sales and Marketing to optimize lead quality and conversion
• Provide ongoing feedback on prospect objections, market trends, and campaign effectiveness
• Other duties as assigned

Requirements:

• Strong written and verbal communication skills, with the ability to engage and influence prospects
• Experience with outbound prospecting, including cold calling, email outreach, and multi-channel campaigns
• Proficiency with Salesforce and modern sales engagement tools (e.g., Outreach, Salesloft)
• Ability to qualify leads using frameworks such as BANT or MEDDICC
• Strong objection-handling skills and ability to navigate early-stage sales conversations
• Effective time management and organizational skills, with attention to detail in CRM hygiene
• Ability to research accounts and tailor messaging for personalized outreach
• 1-2 years prior in BDR, SDR, inside sales, lead development, or similar pipeline-generation roles
• Familiarity with engaging prospects in the U.S. market
• Motivated to grow within a sales organization; interest in progressing to an Account Executive role is a plus
• Bachelor's degree preferred
• Lead generation experience (cyber-security experience preferred, but not required)