Marketing Manager, Activation - New York

Curaleaf is a leading global cannabis provider focused on quality and innovation. The Regional Activation Manager will drive localized marketing initiatives to support sales teams, collaborating closely with national brand teams to ensure effective brand execution and compliance.

Responsibilities:

• Execute national and regional marketing plans, tailoring them to local market dynamics and regulations
• Manage activation calendars, track execution, and distribute promotional materials across the region
• Manage incoming field requests for assets (digital, POS, etc.)
• Lead merchandising and POS execution, ensuring brand consistency
• Plan and manage local events, pop-ups, and demos; oversee regional budgets
• Coordinate event calendars and ensure flawless activation
• Partner with sales, marketing, and compliance teams to achieve regional goals
• Serve as a brand expert and uphold brand standards across all initiatives
• Coordinate regional product launches and ensure retail and sales teams are prepared with all necessary materials and support
• Build brand excitement across the RTM and engage with local influencers to enhance visibility and advocacy

Requirements:

• Bachelor's degree in Marketing, Business Administration, or related field
• 4-6 years of field marketing and activation experience
• Proven expertise in event planning and execution
• Passion for the cannabis industry and consumer (both active and curious)
• Strong organizational and calendar management skills with the ability to juggle multiple priorities
• Experience managing regional brand pages or digital platforms
• Creative and innovative mindset with the ability to succeed in a tightly regulated environment
• Willingness to travel and collaborate across multiple markets
• MBA or advanced degree
• Experience working in or with highly regulated industries (e.g., cannabis, alcohol, tobacco, pharma)
• Experience partnering with event or creative agencies