Growth Marketer

NetElixir is a company that has been assisting ecommerce brands for over 22 years, and they are looking for a Director of Growth to lead their AI-powered marketing solutions. This role involves owning the execution of demand generation strategies, optimizing paid channels, and enhancing lead volume for upper mid-market ecommerce brands.

Responsibilities:

• Assist with designing and iterating on high-converting ad creative
• Daily management and scaling of LinkedIn, Meta, and Mailchimp campaigns
• Own audience segmentation and retargeting logic across platforms like The Trade Desk and AdCellerant
• Use GA4 and AI tools to scrutinize campaign health, ensuring we pivot resources toward the highest-outcome strategies

Requirements:

• Bachelor's Degree
• 2–4 years of hands-on experience in performance marketing or paid media
• You have a 'creative eye' for what works
• You can analyze creative performance data and are able to pivot to improve CTR and CVR
• You understand the mechanics of moving a prospect from 'click' to 'sales-ready lead.'
• Deep expertise in LinkedIn Ads, Meta Ads Manager, and GA4
• You don't just report data, you evaluate it to guarantee the best possible outcome for the business