NetElixir is a company that has been assisting ecommerce brands for over 22 years, and they are looking for a Director of Growth to lead their AI-powered marketing solutions. This role involves owning the execution of demand generation strategies, optimizing paid channels, and enhancing lead volume for upper mid-market ecommerce brands.
Responsibilities:
- Assist with designing and iterating on high-converting ad creative
- Daily management and scaling of LinkedIn, Meta, and Mailchimp campaigns
- Own audience segmentation and retargeting logic across platforms like The Trade Desk and AdCellerant
- Use GA4 and AI tools to scrutinize campaign health, ensuring we pivot resources toward the highest-outcome strategies
Requirements:
- Bachelor's Degree
- 2–4 years of hands-on experience in performance marketing or paid media
- You have a 'creative eye' for what works
- You can analyze creative performance data and are able to pivot to improve CTR and CVR
- You understand the mechanics of moving a prospect from 'click' to 'sales-ready lead.'
- Deep expertise in LinkedIn Ads, Meta Ads Manager, and GA4
- You don't just report data, you evaluate it to guarantee the best possible outcome for the business