Marketing Operations Manager

BayOne Solutions is seeking a Marketing Operations Manager who will serve as the primary contact for Opal, a planning and collaboration platform. The role involves managing day-to-day operations, user advocacy, governance, and training to ensure effective use of the platform across teams.

Responsibilities:

• Serve as the first-line contact for all teams with Opal questions, support needs, and requests
• Manage daily operations including license management, access requests, usage compliance, intake requests, and platform configuration changes
• Host weekly office hours to provide ongoing support and facilitate knowledge sharing among users
• Organize and facilitate monthly Team Captain meetings to foster collaboration and share best practices
• Conduct discovery conversations with teams to understand their workflows, goals, and pain points — and identify where Opal can meaningfully help
• Translate user needs into practical Opal use cases, recommending platform features, configurations, or workflows that solve real business problems
• Build and maintain a use case library that documents proven solutions and can be shared across teams to scale adoption
• Act as the internal voice of the user — surfacing patterns, unmet needs, and platform gaps to program leadership and the Opal Customer Success Manager
• Enforce governance policies, business rules, and best practices as defined by program leadership
• Oversee the intake and processing of Opal-related requests, including managing the Team Captain Board to prioritize and track initiatives
• Maintain and continuously update a living SharePoint site with process documentation, governance guides, and user-facing resources
• Onboard new users and maintain Opal University, our internal training hub, ensuring resources are current and accessible
• Coordinate training logistics in close partnership with the Opal Customer Adoption Manager (CAM), who serves as the vendor-side training expert
• Monitor adoption metrics, identify gaps, and proactively flag trends to program leadership and the Opal Customer Success Manager

Requirements:

• 2–5 years of program management experience, specializing in tool implementation, change management, or marketing operations
• Degree in business, marketing, or equivalent experience
• Experience working in agile, highly matrixed environments
• Proven ability to conduct needs assessments or discovery work and translate findings into actionable recommendations
• Ability to build and maintain cross-functional partnerships with internal teams and external vendors
• Consultative by Nature: You naturally ask 'why' before 'how.' You know how to run a great discovery conversation, identify the real problem beneath a request, and design a solution that actually fits how people work
• Technical Proficiency: Familiarity with Opal or similar workflow, planning, and collaboration tools is preferred — and you're energized by learning new platforms deeply
• Operationally Driven: Demonstrated experience in program management, tool implementation, or operations within a corporate environment
• Project Management Skills: Exceptional ability to manage multiple priorities with strong attention to detail and organizational skills
• Communication & Collaboration: Excellent communicator with a talent for cross-functional collaboration and stakeholder engagement at all levels
• Problem-Solving Aptitude: Proactive problem solver with a knack for troubleshooting, process improvement, and working with a high degree of autonomy
• Experience with Opal, Sprinklr, Workfront, and Microsoft Office Suite
• Background in marketing operations, marketing technology, or platform enablement
• Excellent written and verbal communication skills
• Strong PowerPoint skills with the ability to create clear, compelling presentations
• Creative, solutions-oriented thinker comfortable navigating ambiguity