Horizon3.ai is a fast-growing, remote cybersecurity company dedicated to enabling organizations to proactively find and fix exploitable attack vectors. The Partner Marketing Manager will develop and implement marketing initiatives to drive partner awareness and demand, while managing partner relationships and campaign strategies.
Responsibilities:
- Design, manage, and report on performance-driven incentive programs, including rebates and SPIFFs, that drive partner behavior throughout the sales cycle
- Own the Partner experience of the Partner Relationship Management (PRM) platform including content management, journey building, and page design
- Execute program launches, such as the Partner Advisory Council (PAC) and the Global Partner Conference (GPC), to drive executive-level alignment and roadmap influence
- Collaborate with Partner Business Managers (PBMs) and Field Marketers to develop and execute quarterly joint marketing plans that drive partner-sourced pipeline with Tier 1 partners
- Work cross-functionally to design and execute localized webinar series and regional campaigns that enable partners to capture market share and accelerate deal velocity within their specific territories
- Manage annual partner awards and appreciation programs to celebrate elite performance and foster long-term loyalty within the global ecosystem
- Develop "campaign-in-a-box" packages, tactical playbooks, and partner templates that empower partners to drive demand and monetize Horizon3.ai product offerings
- Own the global partner communication strategy, including monthly newsletters, quarterly webinars, and automated nurture tracks
- Facilitate ongoing partner engagement through a variety of channels including recurring webinar series, targeted ads, and partner campaigns to ensure partners are proficient in the Horizon3.ai narrative and platform updates
Requirements:
- 3-5 years of experience in channel marketing, partner marketing, or demand generation
- Proven track record of managing partner relationships and executing global co-marketing campaigns in a B2B SaaS or cybersecurity environment
- Strong project management skills with the ability to handle multiple 'big rock' initiatives simultaneously
- Excellent communication and storytelling skills, with the ability to translate complex technical features into partner value and revenue opportunities
- A data-driven mindset with experience tracking and reporting on campaign ROI and pipeline funnel metrics
- Ability and willingness to travel to support campaigns as needed
- Experience with Marketing Automation, CRM (Salesforce), Webinar platforms (Zoom, ON24), and PRM platforms (Allbound/Unifyr)
- Highly adaptable with a sense of urgency: you have a proven ability to execute in a quickly evolving, cross-functional team environment with a high level of urgency
- Ownership and organization: you have a strong sense of ownership in your work, delivering high-quality, detailed-oriented products and solutions
- Creative self-starter: you are comfortable developing your own creative solutions to problems without detailed guidance and executing on those solutions
- Influences stakeholders effectively: you are a strong communicator and are able to effectively share your vision to peers and cross-functional leadership
- Has a clear understanding of B2B SaaS sales and marketing processes