Sr. Partner Marketing Manager

SambaSafety is a company dedicated to promoting safer communities through comprehensive driver monitoring software. The Sr. Partner Marketing Manager will be responsible for architecting and scaling marketing campaigns that drive mutual value and revenue growth within the partner ecosystem, requiring both strategic thinking and hands-on execution.

Responsibilities:

• Plan, execute, and analyze co-marketing campaigns to increase overall channel growth including: webinars, podcasts, digital campaigns, events, and more
• Design frameworks to scale partner marketing programs for a variety of partner types and GTM models
• Develop creative approaches to generate partner growth and awareness in SambaSafety’s full offering as well as newly developed products and services
• Collaborate with Product Marketing, Customer Success, and Partner Sales teams to align strategy, messaging and execution with company priorities
• Consult partners as primary marketing contact for strategic engagements
• Develop 'to' and 'through partner' content to support all partners and enable them to effectively position and sell SambaSafety solutions
• Own and execute communication strategy for all partners, including content development, joint value propositions and launch communications
• Build and maintain a scalable partner content library and support partner portal strategy
• Support onboarding and ongoing enablement to improve partner activation and adoption

Requirements:

• 7+ years of marketing experience, preferably in SaaS, fleet management, insurance, screening, or related technology sectors
• 3-5 years focused on partnership marketing, with demonstrated success supporting and scaling partner-led revenue channels
• Ability to set strategic direction and execute effectively, balancing big picture thinking with meticulous attention to detail
• Exceptional organization, highly self-directed, strategic and proactive
• Experience with a variety of demand generation approaches including digital, events, webinars, outbound campaigns, etc
• Experience developing joint value propositions and content across different partner types
• Strong track record of building and maintaining cross-functional relationships at all levels
• Excellent written and verbal communication, presentation, and relationship-building skills
• Ability and willingness to travel to support partners as needed. If remote from Denver, ability and willingness to travel to HQ on a quarterly basis
• Experience using Hubspot, Gong, and Salesforce to drive campaigns and track results preferred