Growth Marketing Manager, B2B

Counsel Health is seeking a high-caliber, analytically minded Growth Marketing Manager, B2B to help build and scale their enterprise growth engine. This role involves developing messaging, producing high-impact content, and designing campaigns to effectively communicate Counsel's value to enterprise buyers.

Responsibilities:

• Develop and continuously test messaging across campaigns, using performance data to refine how Counsel communicates its value
• Produce high-impact assets, including white papers and case studies, that fuel demand generation, outbound sales efforts, and brand awareness
• Own experimentation and optimization across key B2B growth channels, including LinkedIn Ads, outbound sales messaging, and media partner campaigns
• Design and execute campaigns targeting enterprise buyers
• Run structured A/B tests across messaging, creative, and audience segments to continuously improve performance
• Create assets that support enterprise sales conversations and outbound email campaigns
• Partner with the commercial team to develop high-quality thought leadership assets that position Counsel as a leader in AI-enabled primary care
• Own day-to-day experimentation across LinkedIn Ads and other enterprise marketing channels, refining audience targeting, messaging, and creative to drive engagement and pipeline growth
• Use product data, industry insights, and performance analytics to craft narratives that resonate with enterprise buyers and differentiate Counsel in a rapidly evolving market

Requirements:

• Experience: 5-7+ years of experience in B2B marketing across product marketing, growth marketing, content marketing, or demand generation, ideally within healthcare, digital health, or enterprise SaaS
• Content craftsmanship: You have experience producing high-quality marketing and sales content and executive-level collateral
• Narrative builder: You can take complex technical concepts and translate them into clear, compelling messaging that resonates with enterprise buyers
• Analytical mindset: You are comfortable using data to guide experimentation and decision-making. You understand how to evaluate performance across campaigns, messaging tests, and growth channels
• Channel fluency: You have hands-on experience running or optimizing B2B marketing channels such as LinkedIn Ads, outbound sales campaigns, or demand generation programs
• Startup mentality: You thrive in fast-moving environments and are comfortable building processes, systems, and assets from scratch
• AI product exposure: Experience marketing AI-powered or technically complex products, with the ability to translate technical capabilities into clear messaging
• Content Marketing Experience: Experience owning the end-to-end production of long-form marketing assets, such as white papers, research reports, or case studies
• Performance marketing exposure: Hands-on experience optimizing paid social or other performance channels within a B2B context