Topview AI is redefining how videos are created with its AI-powered platform for brands and content creators. They are seeking a Product Marketing Specialist to drive growth across key marketing channels, focusing on product positioning, creator partnerships, and influencer marketing campaigns.
Responsibilities:
- Create product positioning, messaging, and collateral that resonates with our target audiences
- Build and manage creator partnerships across North America, with a focus on video, film, and content production verticals
- Develop and run influencer marketing campaigns that drive awareness, engagement, and conversion
- Plan and execute offline events end-to-end — from ideation to logistics to post-event follow-up
- Collaborate cross-functionally with product and growth teams to craft compelling go-to-market strategies
- Leverage AI tools to streamline workflows, generate content, and stay ahead of industry trends
- Monitor competitive landscape and surface insights that inform positioning and campaign strategy
- Track and report on campaign performance, using data to iterate and optimize
Requirements:
- 2+ years of experience in product marketing, growth marketing, or a related role at a high growth environment or tech company
- Proven track record in influencer marketing and creator outreach
- Strong network or demonstrated ability to build relationships with creators, filmmakers, and industry leaders in the North American market
- Outgoing personality with the ability to independently own and close the loop on offline events and partnerships
- Comfortable in a startup environment — you thrive in ambiguity, adapt quickly to shifting priorities, and don't flinch at last-minute changes
- Fast learner who can pick up new AI tools and technologies quickly and put them to work immediately
- Excellent communication skills — both written and verbal
- Self-driven, highly motivated, and comfortable taking initiative without being asked
- Must be authorized to work in the United States (sponsorship is not available for this role)
- Experience in the AI, video, or creative tools space
- Existing relationships with creators or professionals in the AI film/video production industry
- Familiarity with content creation tools, short-form video trends, or social media growth strategies
- Experience working with cross-cultural or globally distributed teams