Senior Marketing Manager - Integrated Campaigns

Apollo.io is the leading go-to-market solution for revenue teams, trusted by over 500,000 companies. The Senior Marketing Manager, Integrated Campaigns owns the end-to-end strategy and execution of integrated marketing campaigns that translate the corporate brand narrative, product roadmap, and quarterly business priorities into measurable pipeline impact.

Responsibilities:

• Translate the corporate brand story, product roadmap, and quarterly themes into cohesive, multi-channel campaign strategies that drive demand
• Design campaign narratives that connect positioning → content → channel execution → conversion paths
• Build campaign frameworks that balance top-down strategy with bottom-up execution
• Own campaign planning and execution across email, lifecycle programs, webinars, and integrated digital channels
• Develop campaign calendars, briefs, messaging frameworks, and execution plans
• Ensure campaigns are sequenced intentionally across channels (e.g., lifecycle + webinar + content + paid amplification)
• Lead integrated campaign content strategy in partnership with content and product marketing
• Use performance data, audience insights, and funnel metrics to inform what content to create, how it’s packaged, and where it’s distributed
• Ensure content is built to convert—not just to inform—across the buyer journey
• Own campaign-driven lifecycle programs, including segmentation, nurture design, and behavioral triggers
• Partner with lifecycle and operations teams to ensure clean execution in marketing automation platforms
• Plan and execute webinar-centric campaigns as core demand drivers, from topic selection through post-event conversion
• Manage and develop 2 direct reports, setting clear priorities, coaching execution, and raising the bar on campaign quality
• Establish repeatable processes, playbooks, and standards for campaign planning, execution, and retrospectives
• Balance delegation with hands-on contribution, stepping in where needed to drive outcomes
• Define success metrics for each campaign (leads, MQLs, pipeline influence, conversion rates)
• Monitor performance across channels and make real-time optimizations to improve efficiency and impact
• Deliver clear, data-backed readouts to marketing and revenue leadership

Requirements:

• 6+ years in B2B marketing with deep experience in integrated campaigns and demand generation
• Prior experience managing a team
• Proven ability to own campaigns from concept through execution and optimization
• Strong hands-on experience with email and lifecycle marketing
• Strong hands-on experience with webinar programs as demand drivers
• Strong hands-on experience with integrated, multi-channel campaign execution
• Deep understanding of how content fuels demand across the funnel
• Highly analytical; comfortable using data to guide content strategy, messaging, and campaign decisions
• Strong project management skills with the ability to run multiple campaigns in parallel
• Clear, concise communicator with the ability to align cross-functional teams