CRM Program Marketing Manager - Remote

Experian is a global data and technology company, powering opportunities for people and businesses around the world. They are seeking a CRM Lifecycle Program Manager to lead the strategy and growth of their customer loyalty ecosystem, overseeing digital campaigns focused on loyalty and engagement while partnering with various teams to enhance customer experience and retention.

Responsibilities:

• Build a Loyalty Program: Work with leadership and product teams to help create and grow a new loyalty, rewards, and gamification program. Help design main features like tiers, badges, and incentives, and find ways to increase customer engagement, retention, and long-term value while keeping up with industry trends
• Lifecycle Campaign Management: Manage multi-channel marketing campaigns across email, push, in-app, and other channels. Build customer journeys and personalized offers to promote engagement and main actions. Plan campaign calendars and partner with creative teams to develop messaging and content that keeps customers engaged
• Campaign Reporting: Own main metrics of campaign performance to understand initial performance, identify new opportunities and test new assumptions and hypothesis. Work with analytics team to present and share out findings that could be impactful to other teams
• Collaboration: Serve as the internal subject matter expert for loyalty and rewards program, and ensure Lifecycle campaigns align with product launch milestones, main performance goals, and ongoing programs
• Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other main engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact
• Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs

Requirements:

• 5+ years of experience in email marketing or CRM. Experience within financial services or a subscription-based business environment
• Experience launching or managing loyalty, rewards, gamification, or retention programs
• Experience with gamification mechanics (badges, tiers, incentives)
• Bachelor's degree in marketing, business, communications, or a related field
• Experience providing email and push marketing programs at the enterprise level
• Understand campaign performance metrics and translate data into applicable insights