Channel Marketing Manager

Cypress HCM is seeking a Channel Marketing Manager to support Adobe's global B2B Education business across various solutions. The role involves driving go-to-market execution, partner/channel enablement, and coordinating cross-functional initiatives to enhance business growth.

Responsibilities:

• Drive execution of global go-to-market strategies across Adobe’s B2B Education business
• Coordinate cross-functional initiatives across marketing, sales, finance, operations, and product teams
• Support channel and reseller GTM motions including partner enablement, incentives, pricing, and messaging
• Identify growth opportunities and lead rollout of strategic business initiatives
• Track business performance, reporting, metrics, and operational execution
• Collaborate with regional and country stakeholders to localize GTM plans for global markets
• Develop partner-facing enablement content, messaging frameworks, and sales support materials
• Lead meetings, follow-ups, stakeholder alignment, and ongoing program coordination
• Act as a central GTM overlay helping teams stay aligned and initiatives move forward

Requirements:

• 5 to 7+ years of experience in B2B marketing, GTM strategy, product marketing, consulting, or related areas
• Strong background supporting B2B go-to-market programs in software or high-tech environments
• Experience working across global and cross-functional stakeholder groups
• Strong organizational and program management capabilities
• Analytical mindset with strong problem-solving skills
• Comfortable driving initiatives independently and managing multiple workstreams
• Strong communication and meeting leadership skills
• High AI literacy and comfort working in AI-forward environments
• Bachelor's degree required
• Experience with channel or reseller GTM models is highly preferred