About this role
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to connect the entire TV ecosystem. The Senior Product Manager will drive the growth of Howdy, Roku's low-cost, ad-free subscription streaming service, focusing on product strategy and execution to enhance subscriber growth, engagement, and retention.
Responsibilities:
- Own the Howdy product roadmap from concept through execution, setting near-term priorities and a multi-quarter vision across subscriber acquisition, onboarding, engagement, and retention
- Collaborate tightly with Engineering, User Experience, Marketing, Content, and Business teams. Working with Program Management, lead cross-functional execution
- Improve the Howdy viewing experience through new features and UX enhancements. Identify viewer pain points, define requirements, validate via testing, and ship features that lift activation, engagement, and retention
- Instrument and monitor core subscription metrics (starts, conversion, churn, reactivation, engagement, content consumption) and run experiments to improve performance
- Partner with Content Strategy and Programming to translate the Howdy content catalog into compelling, discoverable experiences, surfacing the right titles for the right viewers at the right moment
- Champion Howdy's ad-free, budget-friendly positioning so product decisions reinforce a simple, differentiated subscriber experience