Digital Marketing Manager

Strategic Employment Partners (SEP) is a fast-growing DTC wellness brand seeking a Digital Marketing Manager. This role involves managing performance marketing across various platforms and owning execution processes, while also analyzing data for effective marketing strategies.

Responsibilities:

• Manage a performance agency across Meta, Google, YouTube, and CTV
• Own Klaviyo and Shopify execution end to end
• Question numbers and manage performance metrics
• Evaluate agency execution independently
• Integrate AI tools into workflows
• Write high-AOV product content where accuracy and trust drive purchase decisions

Requirements:

• 3–5+ years in DTC ecommerce marketing with hands-on campaign and content execution — in-house brand side, not agency
• Klaviyo proficiency: flows, segmentation, reporting; able to evaluate agency execution independently
• Shopify Admin fluency: discounts, gift-with-purchase, promotional QA without supervision
• Analytical rigor: GA4 beyond surface dashboards; instinct to question data before acting on it
• AI tool integration in your actual workflow — not copy editing or brainstorming, but building systems, automating processes, or solving real operational problems
• Strong writing for high-AOV product content where accuracy and trust drive purchase decisions