Sr. Market Strategy Manager

Omnicell is empowering health systems and pharmacies to radically transform the way they manage medications. The Senior Market Strategy and Business Development Manager will lead market analysis and strategic planning to inform product decisions and corporate investment choices, while collaborating with various departments to drive growth initiatives.

Responsibilities:

• Lead comprehensive market research and strategic analysis to identify growth opportunities, emerging trends, customer unmet needs, and competitive threats across the medication management and pharmacy automation landscape
• Assess market trends and competitive dynamics, including technological innovation, AI/ML adoption, workforce changes, site-of-care shifts, care delivery models, reimbursement structures, and regulatory developments, and translate these into actionable strategic insights
• Develop market models, including TAM, SAM, and SOM analyses, to size and prioritize addressable markets, define target segments, and support forecasting and long-range planning
• Translate market insights into clear “where to play” and “how to win” strategies that accelerate growth, strengthen competitive position, and support market leadership
• Develop business cases for organic growth opportunities, market expansion, strategic investments, and other initiatives, with clear financial and strategic rationale
• Develop deep expertise in the pharmacy automation and medication management market to inform strategic decision-making
• Serve as a strategic thought partner to leaders across the organization by developing and presenting market insights, growth opportunities, and strategic recommendations
• Support enterprise strategic planning by evaluating new markets, adjacent opportunities, and growth priorities aligned with Omnicell’s long-term objectives
• Partner with business and product leaders to assess the portfolio against market opportunity, customer needs, competitive positioning, and financial performance
• Help define portfolio priorities, including areas for investment, optimization, expansion, or rationalization aligned with enterprise objectives
• Develop executive-level recommendations and decision-support materials for senior leadership on growth priorities, strategic tradeoffs, and portfolio choices
• Identify, evaluate, and prioritize partnerships, investments, and inorganic growth opportunities aligned with Omnicell’s strategic priorities
• Drive key components of due diligence, including market assessment, competitive positioning, customer relevance, and strategic fit analysis
• Apply structured screening frameworks to assess opportunities in a consistent, rigorous, and scalable manner and support prioritization decisions
• Develop data-driven perspectives on potential opportunities, including market attractiveness, differentiation, risk factors, and value creation potential
• Collaborate with cross-functional stakeholders (e.g., Strategy, Finance, Corporate Development, Product) to evaluate opportunities and inform executive-level decision-making
• Monitor the external landscape, including emerging companies, technologies, and ecosystem trends, to proactively identify and surface relevant opportunities