Lifecycle Marketing Manager
United States of America
Full Time
2 weeks ago
Visa Sponsor
Key skills
Email marketingLifecycle marketingCampaign automationCustomer segmentationCAN-SPAM complianceCASL complianceGDPR complianceSalesforceData analysisStrategic thinkingProject managementAICRMCustomer SuccessSales
About this role
Cooperstown All Star Village is building a community-driven youth sports brand, and they are seeking a full-time Lifecycle Marketing Manager. The role involves transforming data and brand vision into high-performing automated flows and campaigns while collaborating across various teams to enhance customer engagement and loyalty.
Responsibilities:
- Own the end-to-end customer journey. Identify key milestones for user engagement, optimize lifecycles, build effective segmentation, and lead automation
- Build, test, and deploy automated sequences and pulse campaigns to support customer engagement and drive long-term retention
- Be a functional leader by creating templates, documentation, and self-service tools that empower teams to execute high-velocity campaigns independently while staying within the guardrails of our technical infrastructure and brand standards
- Collaborate with sales and customer success to refine lead-nurture strategies and sales handoff workflows
- Research and drive technology infrastructure decision-making creating scalable solutions across the business (email, CRM, SMS, etc.)
- Stay ahead of industry trends in lifecycle marketing, AI-driven personalization, and new engagement channels
- Ensure all communications comply with CAN-SPAM, CASL, and GDPR regulations, maintaining industry standards for deliverability and best practices
Requirements:
- Minimum of 4 years of experience in email & lifecycle marketing experience
- Experience building, executing and scaling cross-functional programs and campaigns from concept to completion
- Knowledge of email best practices including subject lines, messaging, list management, deliverability, and CAN-SPAM/CASL/GDPR laws. Familiarity with Salesforce
- Proficiency in creating detailed reports, analyzing metrics, and translating complex data into actionable insights
- Ability to manage projects independently and work in fast-paced environment
- Strategic thinker with a creative mindset and passion for delivering exceptional customer experiences