Chronic Care Staffing is a rapidly growing healthcare innovator seeking a data-driven Growth Marketing Manager to lead and scale customer acquisition efforts. This hybrid role involves transforming data into actionable strategies, optimizing marketing channels, and implementing initiatives that directly impact pipeline generation and revenue.
Responsibilities:
- Develop and execute strategies to improve organic lead generation (SEO, website optimization)
- Manage outbound campaigns including email marketing and webinar coordination
- Own conference strategy, including planning, execution, and lead capture
- Produce high-quality content (blogs, white papers) leveraging clinical outcome data
- Revamp and optimize sales collateral (pitch decks, pricing guides)
- Support expansion into new markets (e.g., cardiology, insurance payers)
- Ensure brand consistency across all marketing and sales materials
- Track and optimize marketing ROI in collaboration with finance leadership
- Implement AI tools for outreach automation, lead scoring, and performance tracking
- Deliver weekly performance reports on campaign results, conversions, and pipeline growth
Requirements:
- Bachelor's degree in Marketing, Business, or a related field preferred
- 5+ years in a B2B marketing role focused on growth and lead generation (healthcare preferred)
- Strong proficiency in CRM systems, marketing automation tools, and data visualization tools (e.g., Power BI)
- Must reside in the Charleston, SC area for hybrid collaboration
- Experience in healthcare or virtual care marketing
- Familiarity with AI-driven marketing tools and automation platforms