Sales Development Representative (Remote in US)

Criteria Corp is a company focused on driving enterprise sales goals through effective sales strategies. They are seeking a Sales Development Representative to generate qualified leads and revenue by engaging with potential customers and ensuring a smooth transition of leads to sales executives.

Responsibilities:

• Conducting strategic account research to identify key decision-makers and business challenges
• Utilizing a multi-channel approach to engage and nurture potential customers, ensuring a seamless transition of Sales Qualified Leads (SQLs) to Sales Executives
• Promptly addressing prospect inquiries and effectively communicating Criteria’s solutions for their hiring challenges
• Achieving key performance indicators related to outbound activity and SQL generation
• Ensuring the integrity of data management and providing actionable market insights to the sales and marketing teams
• Maintaining a thorough understanding of Criteria’s product offerings to articulate their value proposition
• Following established lead management protocols and engaging in continuous learning
• Leveraging intent data to proactively target organizations with active buying signals and support Sales Executives with additional lead generation initiatives

Requirements:

• Proven ability to engage and qualify prospects, effectively communicating Criteria's unique value proposition
• Proficiency in persuasive written and verbal communication
• Familiarity with SDR tools such as ZoomInfo, LinkedIn Sales Navigator, Gong, and Salesforce
• Competence in developing outreach cadences and email templates
• Understanding of prospect profiles and personas
• Strong collaboration and teamwork capabilities
• Insight into industry trends, technologies and competitive landscape