Product Marketing Manager

Algolia is a pioneer and market leader in AI Search, empowering businesses to deliver predictive search experiences. The Product Marketing Manager will drive go-to-market strategy, collaborate with various teams, and create effective messaging to enhance product adoption and customer engagement.

Responsibilities:

• Create and champion messaging for product & solution launches for field enablement: Authoring creative messaging about our products in the perspective of our prospects and customers, and clearly articulating differentiation, value propositions, and key use cases
• Own positioning and messaging end-to-end: Develop segmented messaging by persona, industry, and use case, and ensure consistency across all customer touchpoints
• Sales Enablement, Engagement, and Support: Our field Account Executives require proactive support that our Product Marketing team will solicit and provide including pitch decks, talk tracks, objection handling, and ongoing enablement
• Creating vertically specific positioning: Using a customer-scenario perspective, shape messaging and content specific to industry value propositions and partner with sales to validate and refine based on deal feedback
• Lead product launches: Build and execute comprehensive go-to-market plans, including cross-functional alignment, campaign strategy, and launch readiness
• Drive buyer, market, and competitive research: Develop deep understanding of target personas, industry trends, and competitive landscape to inform strategy and positioning
• Own product adoption and lifecycle marketing: Partner with Customer Success teams to identify adoption drivers, improve activation, and influence retention and expansion
• Support Analyst Relations: By helping to facilitate answers to Analyst report questionnaires across product management and product marketing and proactively engaging analysts to shape market perception and category positioning
• Translate customer insights into action: Synthesize Voice of Customer (VoC), win/loss analysis, and usage data into clear recommendations for Product and GTM teams
• Develop content across the funnel: Create high-impact assets that drive awareness, consideration, and conversion (e.g., solution pages, case studies, thought leadership)

Requirements:

• Exceptional verbal and written communication skills, capable of conveying complex information in a clear and persuasive manner
• Deep understanding of and empathy for the experience of Algolia field sales
• Deep understanding of digital experience and ecommerce business needs, with the ability to connect technical capabilities to business outcomes
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy. Must translate insights into actionable strategy
• Expertise in using enablement, tracking and documentation technology
• Minimum of 2-4 years in product marketing and/or sales engineer teams or sales enablement teams, preferably in the digital experience, commerce or search sub-sectors, with demonstrated ownership of storytelling, GTM initiatives, product launches, and enablement