Sr Product Marketing Manager

Shippo is a company focused on providing excellent shipping solutions for merchants through innovative logistics technology. The Sr Product Marketing Manager will play a crucial role in translating product capabilities into customer value, collaborating with various teams to ensure effective product positioning and adoption.

Responsibilities:

• Develop clear messaging and positioning for Shippo’s products across both our app and API offerings, ensuring our value resonates with merchants, developers, and platform partners
• Partner with Product and Engineering teams to bring new features and capabilities to market through coordinated go-to-market planning and execution
• Own messaging and go-to-market support for product launches, ensuring new capabilities translate into clear customer understanding and product adoption
• Conduct customer and market research—including interviews, win/loss analysis, and usage insights—to deepen understanding of shipper needs and behavior
• Own competitive intelligence across the shipping and logistics technology landscape, translating insights into positioning updates, battlecards, and sales enablement materials
• Enable Sales and Partnerships teams with product collateral, pitch narratives, and feature education that improve customer understanding and win rates
• Partner with Demand Generation and Growth Marketing teams to ensure campaigns accurately reflect product value and target the right audiences
• Work with Product and Growth teams to improve onboarding, activation, and feature usage through product messaging, lifecycle communications, and educational content
• Represent the voice of the shipper internally by bringing customer insights, competitive dynamics, and market feedback into product and go-to-market decisions
• Monitor product adoption metrics and identify opportunities to increase engagement and feature usage across the platform

Requirements:

• 3–5+ years of product marketing experience in B2B SaaS, ideally within e-commerce, logistics, fintech, or platform-based products
• Strong ability to translate complex product capabilities into clear and compelling customer messaging
• Experience supporting product launches and go-to-market initiatives in collaboration with Product, Engineering, and Sales teams
• Experience conducting customer research, competitive analysis, and market insight development
• Excellent written and verbal communication skills with the ability to create clear narratives, product materials, and presentations
• Strong cross-functional collaboration skills and experience partnering with Product, Growth Marketing, and Sales teams
• Demonstrated ability to influence product adoption, activation, or feature usage through messaging, education, or lifecycle initiatives
• Experience in eCommerce, logistics, or shipping technology is required
• Comfort operating in a fast-moving, high-growth environment with multiple audiences and product surfaces
• Experience marketing developer or API products is a strong plus