Senior Marketing Manager, Growth

EVgo is one of the nation’s largest public fast charging networks for electric vehicles, committed to building a sustainable business that powers transportation and protects the planet. The Senior Marketing Manager, Growth will be responsible for enhancing EVgo's visibility across various platforms and optimizing customer experience at charging sites. This role involves managing Google Business Profiles, local SEO, and collaborating with cross-functional teams to drive marketing initiatives.

Responsibilities:

• Own EVgo’s Google Business Profile (GBP) strategy and broader business listings presence across Google, Apple Maps, PlugShare, and other key discovery platforms
• Manage listing management workflows, listing accuracy, optimization, and insights end-to-end from “coming soon” through site launch and ongoing updates
• Lead local search and ai initiatives focused on EV charging discovery, including regional keywords, site amenities, and coming soon pages
• Manage listing updates tied to site maintenance, temporary outages, and reopening status so drivers have accurate information when stations are up or down
• Expand localized marketing efforts through map platforms, social content, and listing-based promotional opportunities
• Designs and implements A/B tests to optimize SEO/AI performance and conversion rates
• Ensures consistency, accuracy, and optimization of all content, images, internal linking, and business information
• Own relationships with key external partners and vendors including Google, Apple, Yext, PlugShare, and related platforms
• Lead signage optimization for new sites, ensuring on-site branding, visibility, and wayfinding support discovery and help drivers confidently locate EVgo chargers
• Collaborates cross-functionally with marketing, content, and web development teams

Requirements:

• Typically requires a minimum of 12 years of related experience with a Bachelor's degree; or 8 years and a Master's degree; or a PhD with 5 years experience; or equivalent experience
• Experience managing multiple Google Business Profiles and optimizing landing pages for conversion, including proficiency with bulk management tools such as the GBP API or third-party local SEO management platforms
• Experience using AI tools and agents to support day-to-day job functions, improve efficiency, and enhance productivity is a plus
• Experience managing business listings, listing management, location data, and local SEO for a consumer-facing brand
• Proven ability to lead cross-functional initiatives across marketing, product, operations, and external vendors
• Extremely detail oriented, with a high bar for accuracy and consistency across customer-facing platforms
• Highly data driven, with strong analytical skills and the ability to connect marketing activity to business outcomes
• Excellent written and verbal communication skills