Product & Marketing Manager Extended Reality

ZEISS Group is a global company with over 178 years of history, specializing in cutting-edge technologies across various segments. They are looking for an Extended Reality Product & Marketing Manager to lead the localization and market execution of global XR solutions, ensuring alignment between global strategy and local implementation.

Responsibilities:

• Lead or support go-to-market planning, including launch readiness, channel activation, system set-up, marketing coordination, and cross-functional execution
• Conduct market, customer, competitor, and operational analysis and identify adoption barriers, localization needs, market constraints and operational gaps
• Translate market insights into recommendations for product roadmap, commercialization priorities, and market improvement actions
• Develop and adapt product positioning, messaging, and value propositions for the local market in alignment with the global XR team
• Align cross-functional local stakeholders, including sales, marketing, operations, commercial, customer service, and regulatory
• Local project management for market enablement incl. tracking readiness, launch progress, and execution quality
• Lead coordination of the local rollout of online journey
• Steer offline retail enablement in the market, including ECP selection, onboarding, staff training, and quality audits
• Create sales enablement tools such as product narratives, training materials, launch toolkits, and competitive guidance for commercial teams
• Handle customer escalation cases in alignment with local stakeholders, for example customer service, regulatory, and marketing
• Monitor customer feedback, adoption performance, and business KPIs after launch, and refine local execution accordingly
• Lead implementation of local improvement initiatives and informs XRX about improvement needs
• Ensure close alignment with the global team to define support needs

Requirements:

• 5+ years of relevant professional experience managing omnichannel retail, product marketing, product management, online / offline retail, omnichannel operations, project management, stakeholder management
• Proven track record in optical or health care industry a plus
• Experience with international rollouts and omnichannel strategies
• Proven track record in successfully managing multi-workstream initiatives or roadmap-related programs in a retail or B2B2C context
• Experience managing local rollouts and coordinating cross-functional stakeholders in a matrix organization
• Strong understanding of product marketing fundamentals, including segmentation, positioning, messaging, launch planning, and go-to-market execution
• Excellent communication and cross-functional leadership skills; capable of influencing at multiple levels
• Ability to identify operational gaps, localization needs, and market constraints and translate them into practical actions
• Strong stakeholder management skills across sales, marketing, customer service, regulatory, retail operations, and global teams
• Analytical mindset with the ability to track readiness, execution quality, launch performance, and customer issues in a structured way
• Commercial orientation, customer focus, and the ability to work effectively in fast-changing and ambiguous environments
• Analytical and commercially minded; able to connect data-driven insights with strategic decision-making
• Entrepreneurial and curious, comfortable navigating ambiguity and building new processes in a corporate environment
• High degree of accountability and ownership – able to own topics end-to-end, make decisions within scope, and deliver results independently
• Comfortable working in fast-changing, ambiguous settings and taking ownership to move topics forward
• Strong verbal and written English skills (C1-C2)
• Experience with consumer tech, medical device, optical retail
• Experience in offline retail enablement, including partner or store onboarding, training coordination, and quality follow-up