Senior Performance Marketing Manager

CoLab is an AI platform that helps mechanical engineering teams bring products to market faster. They are seeking a Senior Performance Marketing Manager to own and optimize their paid media program, primarily on LinkedIn, while also exploring new channels to drive growth and improve campaign performance.

Responsibilities:

• Own end-to-end performance of our paid media program, with LinkedIn as the primary channel and additional investment across paid search, newsletters, and experimental channels
• Drive month-over-month and quarter-over-quarter growth in paid-sourced pipeline by continuously optimizing targeting, messaging, creative, and budget allocation
• Translate platform data and customer insights into strong creative briefs and campaign concepts, partnering with Brand Design to launch and continuously refresh high-performing image, carousel, and video ads based on real performance data
• Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance and turn those findings into sharper messaging and stronger creative
• Design and execute structured experiments in new or underutilized paid channels (e.g., Reddit, YouTube, others) to reach new audiences beyond our distribution footprint
• Report on performance in a way that explains not just what happened, but why

Requirements:

• 4+ years of experience owning paid media performance for a B2B SaaS company, with a focus on pipeline or revenue outcomes
• Deep hands-on experience running LinkedIn paid social, including audience strategy, creative testing, campaign architecture, and budget management
• Demonstrated success improving paid performance over time
• Strong experience working with creative-led formats (single image, carousel, and video) and partnering with design teams to translate performance insights into high-quality campaign concepts
• Bias towards experimentation, comfortable setting up and owning tests of new channels and ad formats
• Clear, confident communicator who can turn complex performance data into insights and recommendations that influence cross-functional teams