Omada Health is on a mission to inspire and nurture lifelong health, one day at a time. They are looking for an experienced product marketing leader to define target customers, position Omada’s multi-condition platform, and communicate the products’ value through various content. The role involves developing marketing strategies, creating selling tools, and leading product launches while collaborating across product, clinical, sales, and customer success teams.
Responsibilities:
- Be the voice of the customer for product and commercial teams, using insights surfaced from live sales calls, market research, performance data, and clinical outcomes
- Help shape go-to-market strategy and product roadmaps based on market gaps, competitive intelligence, and customer and member needs
- Clearly understand and articulate our competitive position in each product vertical to empower sales effectiveness
- Define our position and messaging for a range of business buyer audiences; amplify your impact by educating and inspiring peers and stakeholders to speak with one voice
- Bring Omada’s data, solutions, and core competencies to life with clear, compelling, and engaging assets for campaigns and selling conversations
- Stay on top of technology, health, and competitive trends; translate them into POVs that help product and sales teams stay ahead of the curve
Requirements:
- 8+ years experience in product marketing or related marketing discipline
- Focus on B2B technology preferred, with healthcare industry experience a plus
- Experience with messaging, positioning, go-to-market execution, and developing buyer personas and insights
- Ability to make decisions with incomplete information and manage projects amidst ambiguity in a high-growth environment
- Successful track record of developing competitive, insight-driven product narratives translating features into buyer and end user benefits
- Excellent ability to communicate, collaborate, and influence cross-functionally across all levels of management
- Understands line of business strategy and goals and drives marketing initiatives to meet those objectives
- Proven ability to create a variety of internal and external content, including sales playbooks, slide presentations, and technical thought leadership
- Attention to detail, commitment to excellence, and ability to lead multiple projects simultaneously is a must
- Data and results-driven; expert in best practices for B2B proof points
- Adept at building strong professional relationships in a remote-first environment
- Digital health experience is desired, but not required