Developer Marketing Manager

Shippo is a remote-first company focused on providing logistics technology for e-commerce. The Developer Marketing Manager will engage with developer communities, enhance the discoverability of Shippo's API, and drive self-serve growth through effective documentation and content strategy.

Responsibilities:

• Own Shippo’s presence and voice across key developer communities including Reddit (r/webdev, r/ecommerce, r/opensource), GitHub, Stack Overflow, Hacker News, and Dev.to — engaging authentically rather than purely promotionally
• Build and nurture relationships with developers, indie hackers, and technical founders who are building on or evaluating Shippo’s API
• Identify, cultivate, and activate developer champions and power users who can become organic advocates for Shippo within their communities
• Monitor developer forums, communities, and social channels for conversations about Shippo, shipping APIs, and e-commerce integrations — engaging helpfully and surfacing product feedback internally
• Partner with Product and Engineering to ensure Shippo’s developer documentation, API references, quickstart guides, and code samples are a genuine growth driver — not just a support tool
• Own developer-facing content strategy: tutorials, integration guides, use-case walkthroughs, and "how to ship with Shippo API" content that shortens time-to-first-call
• Align marketing programs with in-product moments, lifecycle stages, and usage signals across the self-serve motion to improve activation, onboarding completion, and feature adoption
• Identify documentation gaps and content opportunities by tracking where developers get stuck, what questions come up repeatedly in support channels, and what competitors do better
• Develop and execute a content plan targeting developers across owned and earned channels: technical blog posts, code-first tutorials, demo repositories, video walkthroughs, and developer newsletters
• Establish Shippo as a credible voice in the shipping and logistics API space through thought leadership that solves real developer problems — carrier rate shopping, label generation, multi-carrier integrations, and beyond
• Identify the right developer conferences, podcasts, newsletters, and publications where Shippo should have a presence, and build a scalable strategy for showing up in those places
• Track where developers discover new tools and APIs (ProductHunt, HackerNews, newsletters like TLDR, podcasts, YouTube) and build programs to seed Shippo’s visibility in those channels
• Design, manage, and execute hackathons — both standalone Shippo-hosted events and participation in major developer hackathons like DeveloperWeek — from challenge design through prize fulfillment
• Identify and manage Shippo’s presence at developer conferences and meetups (API World, DeveloperWeek, local hackathons), including sponsorships, speaking opportunities, and on-the-ground activation
• Measure the downstream impact of developer events on self-serve signups, API activations, and community growth — continuously refining the event strategy based on ROI
• Serve as the internal voice of the developer community — bringing structured feedback from forums, support tickets, and direct conversations to Product, Engineering, and GTM leadership
• Collaborate with the Product Marketing team to align developer messaging with broader GTM positioning across the Shippo platform
• Work with Demand Generation and Growth Marketing to ensure developer-specific campaigns and nurture flows are accurate, resonant, and properly sequenced
• Define and own the KPIs for developer marketing: API signups, documentation engagement, self-serve activation rates, developer community growth, and event-attributed pipeline

Requirements:

• 4–7 years of marketing experience with at least 2–3 years focused specifically on developer audiences, developer relations, or technical community building
• Deep familiarity with the channels, forums, and communities where developers discover tools, share knowledge, and make adoption decisions — you are a participant in these communities, not just an observer
• Experience creating technical content for developer audiences: API tutorials, code samples, integration guides, technical blog posts, or developer documentation
• Hands-on experience planning and running hackathons — from challenge design and judging criteria to logistics, prizes, and community follow-up
• Comfort with APIs and developer tooling at a conceptual and hands-on level — you can read API documentation, run a cURL command, and understand what makes a developer experience good or bad. You don't need to be a full-stack engineer, but you need to think like one
• Understanding of product-led growth (PLG) and self-serve go-to-market motions, and how marketing programs can support activation and expansion within a developer-first funnel
• Experience with developer-focused marketing at an API platform, SaaS, or infrastructure company (shipping, logistics, e-commerce, or fintech experience a strong plus)
• Strong written communication skills — you can write clearly for a technical audience without being condescending, and for a non-technical audience without being vague
• Data-driven mindset with the ability to define success metrics, track performance, and iterate on programs based on what's working
• Experience with developer newsletters, open source community building, SDK/library maintenance, or previous participation as a developer advocate