Sales Development Representative (SDR) - HVAC Industry

Pavago is seeking a highly motivated Sales Development Representative (SDR) to generate pipeline through outbound prospecting and relationship-building in the HVAC industry. The role focuses on identifying potential customers, engaging HVAC contractors and decision-makers, and booking meetings for the sales team through targeted outreach efforts.

Responsibilities:

• Research companies, decision-makers, and target accounts using tools such as LinkedIn Sales Navigator, Apollo, ZoomInfo, Crunchbase, or similar platforms
• Build targeted prospect lists aligned with Ideal Customer Profiles (ICPs)
• Identify pain points, industry trends, and personalization opportunities before outreach
• Maintain organized lead lists and outbound workflows
• Execute outbound outreach across email, cold calling, LinkedIn, and other channels
• Conduct 60–100 daily outbound touchpoints across multiple channels
• Make 30–40 cold calls per day using structured outreach and objection-handling frameworks
• Personalize outreach messaging based on prospect industry, role, and business needs
• Build and maintain outbound cadences and follow-up sequences
• Generate qualified conversations and book meetings for Account Executives or leadership
• Build and test multi-touch outbound campaigns and sequences
• A/B test subject lines, CTAs, messaging angles, and call scripts
• Monitor campaign performance and continuously optimize outreach strategies
• Improve reply rates, booked meetings, and conversion performance through testing and iteration
• Maintain accurate CRM records in Salesforce, HubSpot, Zoho, or similar systems
• Log activities, conversations, notes, and pipeline updates consistently
• Keep lead stages, statuses, and follow-ups organized and updated
• Ensure strong CRM hygiene and organized pipeline tracking
• Work closely with Account Executives and sales leadership on qualified handoffs
• Collaborate with marketing teams on messaging feedback and lead quality
• Share insights from prospect conversations to improve outreach performance and positioning
• Support broader outbound growth initiatives as needed

Requirements:

• Prior HVAC industry experience is required
• 1–2 years of SDR, BDR, outbound sales, or lead generation experience
• Previous experience in the HVAC industry is required
• Strong understanding of HVAC services, contractors, distributors, manufacturers, or related markets
• Experience using outbound tools such as Outreach.io, SalesLoft, Apollo, or HubSpot Sequences
• Experience making cold calls and running outbound outreach campaigns
• Familiarity with CRM platforms such as Salesforce, HubSpot, or Zoho
• Strong written and verbal English communication skills
• Ability to personalize messaging and conduct professional prospect outreach
• Reliable internet connection and professional remote work setup