Marketing Operations Manager

Terra is a digital marketing and creative agency that focuses on delivering exceptional online experiences and marketing strategies. They are seeking a Marketing Operations Manager to build and manage lead nurture and email campaigns, troubleshoot marketing technology issues, and coordinate client feedback while ensuring data integrity and campaign performance.

Responsibilities:

• Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc)
• Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data
• Set up and launch email, social, paid, and organic marketing campaigns for clients
• Provide timely updates on campaign progress during internal and client-facing calls
• Coordinate campaigns and gather client feedback via Slack and email
• Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance
• Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads
• Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach
• Other digital marketing tasks, as assigned

Requirements:

• Experience collaborating with fast-paced teams
• Experience using today's top marketing technologies and tools to drive results for B2B organizations
• Experience building lead nurture and email campaigns inside CRMs (HubSpot, Eloqua, Marketo, etc.)
• Ability to troubleshoot issues related to clients' martech stack, campaign attribution, and marketing data
• Experience setting up and launching email, social, paid, and organic marketing campaigns for clients
• Ability to provide timely updates on campaign progress during internal and client-facing calls
• Experience coordinating campaigns and gathering client feedback via Slack and email
• Ability to build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports
• Experience ensuring data integrity by cleaning and maintaining contact databases and sourcing new leads
• Ability to research products, services, and strategies to identify new opportunities to improve tech stack and approach
• Experience in financial services marketing and understanding of offshore wirehouse and independent advisor
• Understanding of intensely regulated industries and the responsibilities and challenges of marketing to their customers
• Deep experience building large, multichannel marketing campaigns and solving complex challenges related to martech implementation
• Expertise in leveraging the latest marketing tools and technologies to build sophisticated campaigns that drive results
• Experience building website analytics reports and sales and marketing dashboards in various platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau)
• Comprehensive understanding of marketing funnels and how content, email, paid media, and sales intersect
• Adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals
• Initiative to take action and solve problems as they arise
• Agency experience